A recent report by Cisco claimed that by 2022 online videos will make up more than 82 per cent of all consumer internet traffic which is 15 times higher than it was in 2017. There’s no getting away from it, videos are big business and it’s only heading in one direction. Social media is probably the most popular place for people to view video content on platforms like Facebook, Instagram, TikTok and YouTube, and it’s very easy for people to make videos themselves using their mobile phone.
However, just because the cameras on mobile phones are getting better and better, there are many more things to consider when making videos for social media. If you make poor quality videos for your products or services, this will reflect on your brand and could give your potential customers the wrong idea.
Do Your Research
Before you even turn on the camera, we strongly recommend spending some time doing research by looking at other videos in your niche and especially from your competitors. This will help generate ideas and give you an indication regarding what kind of videos are getting the most engagement with likes, comments and shares.
Plan, Plan, Plan
As the old saying goes “fail to prepare, prepare to fail” and this certainly applies for making videos. Where are you going to film? Who’s going to be involved? What equipment do you need? Etc. There are lots of elements involved with making good quality videos so the more time and effort you invest up front, the more likely it will turn out like you imagined in your mind.
Writing scripts and creating a storyboard is a great way to solidify your ideas and communicate this to other people who are involved.
The cameras on mobile phones can produce good quality images however they do have significant limitations and if you want to take your videos to the next level then it might be worth investing in a proper camera. Digital SLR and mirrorless cameras can produce much more professional results and you could pick one up second-hand for only a few hundred pounds.
Whatever kind of camera you use, the lighting set-up makes a huge difference to the quality of the video that you record. Generally speaking, the more light you have during filming, the better the quality of the image you will get. This is because in low light conditions, the camera has to increase the amount of voltage to the sensor and this causes grain which is very unsightly.
The audio for your videos is arguably just as important as the visual image (if not even more so) but is often an area which is overlooked by many amateur video makers. The microphone quality on mobile phones is not really up-to-scratch to capture professional audio, so we strongly suggest that you invest in an dedicated microphone which you can get closer to the subject. A cheap way to do this is by using a lapel mic which you can plug directly into your phone.
Landscape, Portrait or Square
Traditionally all videos were filmed and shown in landscape using a ratio of 16:9 however social media has started to change this convention. Here is a breakdown of what ratio to use on each platform:
Instagram grid posts: Square
Instagram story: Portrait
Facebook feed post: Square
Facebook story: Portrait
It’s worthwhile bearing this in mind before you start filming because this will impact how you go about capturing and editing the footage.
The Finishing Touches
Adding graphics, typography and royalty free music to the video during the editing process can transform the look and feel of your video. Here are a few websites which are great resources for this:
I hope this article has been helpful to improve the quality of your videos for social media. This starts before you even pick up the camera by researching and planning in advance. You might want to invest in better quality equipment like a professional camera and microphone and make sure you have adequate lighting in whatever environment you are filming in. Finishing your videos off with graphics, typography and music can transform your videos and don’t forget to use the correct aspect ratio for the platform that you’re going to publish on.
If you would like help with making videos for your social media channels, we have a team of experts at MO Studios so please get in touch. We would love to work with you.