Whilst white background photography can ensure the focus is on your product, it also limits the imagination. That’s where lifestyle photos come into play. Bring your customers into the world of your product, help them imagine using your product using Lifestyle photos.
Lifestyle photos give a better idea of your brand’s vibe and feel and provide a real-life example of what it would look like to own your product. You can get across the idea that your product is luxury by utilising props that suggest “luxury”, like champagne bottles or faux diamonds.
This stunning shoot we conducted is a perfect example. We wanted to give a historical, classic vibe with the element of luxury. We did this by utilising moody lighting with imagery of aged whiskey and mythology books. This way, we got across the idea that these wallets were a luxury item whilst also incorporating the concept of aged leather that is long-lasting and utilises historical methods using the manufacturing process.
Without words, we have already told the story of this product visually and created interest for potential customers.
Another way lifestyle photos can tell a story is via ingredients. Many natural cosmetic brands favour this style of lifestyle shots. It can visually show what customers may miss within the description and evoke memories of certain fragrances by visually showing them. For example, like in this shoot, immediately from the colour scheme and props, you can understand how this product smells and its relaxing effect.
Lifestyle shoots can also portray ideas. For example, the unique selling point could be that the product is waterproof or easily camouflaged, which you can already infer just from these product images.
But how can you utilise lifestyle shots?
Lifestyle photography can be used in many different ways. They make great social media content. Think about any images you’ve seen of products on Instagram, and they are almost entirely all lifestyle; this is because white background shots can only say so much about your product. In a world influenced by social media, it is so much simpler to gain info from an image than reading an article, so it is essential to utilise all of the tools possible to point out your unique selling points like ingredients or the manufacturing process.
They can also be a great way to decorate your web page with banners or even provide images within blog posts that discuss how to use your product or how you make your products.
However, you want to tell the story of your product, speak to your photographer about ideas and props, and they can help you reach your creative vision.